Format strategy
Clarify who the content is for, what expertise the business can credibly own, the story or questions worth exploring and how the format should support brand, demand, sales, channel or event objectives.
Video & Podcasts
CONTENT THAT BUILDS TRUSTBEFORE THE MEETING.
Use credible people and useful ideas to build trust before the sales conversation. We plan and produce brand film, interviews, podcasts, event capture and motion content, then repurpose the strongest moments across social, email, articles, campaigns and sales channels.
HOW WE HELP
Senior thinking. Hands-on delivery.
Video and podcasts work when the expertise is real and the format gives the audience something worth spending time with. Polished production cannot compensate for a weak editorial idea, and one long-form asset creates less value if it is never repurposed.
D&A starts with the audience and commercial role, then designs the format, contributors, questions, story and distribution around that purpose. We can manage the production itself and build the wider content plan so each recording becomes a source of reusable expertise rather than a single upload.
Production
Develop the production plan across contributors, editorial structure, scripts or talking points, locations, studio or event requirements, filming, sound, motion and the practical details needed to make people comfortable and the content useful.
Repurposing
Identify the strongest moments and build a repurposing plan across short clips, social, email, articles, sales content, landing pages and campaigns. This extends the useful life of the expertise and creates more value from each production.
WHAT WE DELIVER
Move from decision to execution.
01Format strategyContent and format strategy, audience, editorial themes, episode or film concepts, contributor plan, distribution role, calls to action and a clear brief connecting the content to the wider commercial objective.
02ProductionGuest and speaker management, questions and scripts, production schedule, locations or studio, filming and audio coordination, motion and graphics requirements, event capture and post-production direction.
03RepurposingEdited long-form asset, short-form clips, social copy, email and article angles, quote and graphic opportunities, sales or partner reuse, publishing plan and a structured repurposing backlog.
CONNECTED CAPABILITY
This work rarely sits in isolation.
Video and podcasts perform best when they sit inside a wider content, brand, event, demand and sales strategy. We connect production to the channels and campaigns that will actually use the material rather than treating the finished video as the end of the project.
D&A can produce an individual film or podcast, capture an event or build an ongoing editorial series designed to generate reusable commercial content.
RELATED INSIGHTS
Continue the thinking.
Build the right model around what matters now.
Bring us the expertise, event, customer story or leadership voice you want to turn into stronger content. We will help shape the format, produce it professionally and build a plan to make the material work across more than one channel.