Technology & Channel
Technology-channel growth needs more than partner recruitment. We help vendors, distributors, MSPs, VARs, resellers, ISVs and marketplace businesses connect proposition, partner strategy, enablement, MDF, demand, digital execution and measurement into a commercial system that partners can actually use.
HOW WE HELP
Channel businesses operate through multiple relationships, incentives and routes to market. A strong proposition can still underperform if partners are unclear on the value, enablement is difficult to use, MDF is disconnected from demand or marketplace activity sits separately from the wider sales motion.
D&A brings hands-on channel experience across vendors, distribution, MSPs, VARs, resellers, ISVs and marketplaces. We help define the commercial motion, activate partners, build the campaigns and tools, coordinate stakeholders and create the reporting needed to see where the programme is working and where it needs to change.
Shape vendor and ISV growth around clear partner motions, priority routes to market and the commercial role of marketplaces, distribution and direct sales. We support proposition, programme design, partner recruitment and activation, co-marketing, MDF, seller enablement and demand so the ecosystem is built to create repeatable partner behaviour rather than just registrations.
Help distributors turn vendor investment and portfolio breadth into usable partner programmes. We support campaign planning, vendor-funded activity, digital journeys, content, enablement, events, reporting and partner communications, making it easier to connect vendor objectives with reseller and MSP execution.
Support MSPs, VARs and resellers with clearer propositions, stronger digital presence, demand programmes, sales tools, marketplace readiness and vendor-funded activity. We help translate vendor messages into customer-relevant campaigns and make sure follow-up, reporting and commercial ownership are built into the motion.
WHAT WE DELIVER
TECHNOLOGY INDUSTRY EVENTS CALENDAR
Explore our rolling technology-industry events calendar covering major channel, MSP, cloud, AI, cybersecurity, data, vendor, distributor and enterprise-technology events across the UK and international markets.
The calendar currently includes 157 researched events from September 2026 to September 2027, with a direct link on every entry to the organiser or original source used for the event details.
CONNECTED CAPABILITY
Channel performance touches go-to-market, brand, content, digital, demand, events, media, MDF and reporting at the same time. We connect those capabilities around the partner or customer behaviour you are trying to create rather than treating them as separate projects.
That can mean supporting a single vendor launch, improving an existing partner programme, building a marketplace motion or operating as an ongoing extension of the channel and marketing team.
RELATED INSIGHTS
Bring us the partner-growth objective, the vendor programme, the marketplace opportunity or the channel issue that is not moving. We can help define the commercial motion, activate the right partners and stay close enough to delivery and reporting to improve the programme as evidence comes in.
