Media Planning & Buying
Make media investment work harder by connecting audience, objective, channel, creative, buying and measurement. We plan and manage paid placements, sponsored content and publisher activity with transparent third-party spend and a clear view of what each investment is expected to change.
HOW WE HELP
Media performs poorly when the plan begins with inventory instead of the audience and commercial objective. The cheapest placement is not always the most efficient, and a premium publisher is not valuable if the message, timing or destination does not fit the buyer journey.
D&A plans media around who needs to be reached, the role each channel should play and the action the campaign is trying to create. We negotiate and coordinate placements, connect media to creative and landing pages, and use response and commercial evidence to decide where spend should move.
Clarify target organisations, roles, buying context, geography and campaign objective before choosing channels. We define what the audience should understand or do, which helps distinguish reach activity from demand capture and informs the right media mix.
Plan and negotiate across relevant publishers, sponsored content, display, paid social, search and specialist media. We keep media cost and agency or management fees visible so clients can see where budget is going and what each placement is intended to deliver.
Review delivery, engagement, conversion, cost, audience quality and downstream sales signals. We use that evidence to refine placements, creative, frequency and budget, while recognising that not every media objective should be judged by the same last-click metric.
WHAT WE DELIVER
CONNECTED CAPABILITY
Media is only one part of the growth system. Brand and message determine whether attention means anything, content gives publishers something useful to amplify, landing pages influence conversion and reporting needs to connect platform data with sales and commercial evidence.
We can manage a focused media campaign, support a wider demand programme or integrate media planning into an ongoing retained marketing model.
RELATED INSIGHTS
Bring us the audience you need to reach, the media budget you want to make more accountable or the campaign where performance is difficult to interpret. We will help build the plan, keep spend transparent and optimise using evidence that fits the commercial objective.
