Paid Advertising — PPC, Meta, LinkedIn
Paid digital advertising is one of the fastest ways to generate targeted visibility and qualified pipeline in a new market — when executed with precision and regional insight.
D&A Services plans, executes and optimises paid advertising programmes across Google, Meta and LinkedIn — the platforms that matter most for technology vendors reaching UK and European buyers and channel partners.
What we deliver
01 — Google PPC & Search
High‑intent search campaigns designed to capture demand from buyers actively researching solutions.
- • Keyword and intent strategy
- • Ad copy and extensions
- • Bid management and A/B testing
- • Continuous optimisation
02 — Meta: Facebook & Instagram
Granular audience targeting to build awareness, nurture demand and re‑engage high‑value accounts at scale.
- • Audience and persona development
- • Brand and performance campaigns
- • Remarketing and creative iteration
03 — LinkedIn Advertising
Precision targeting for B2B technology audiences across job role, company type and technology interest.
- • Sponsored content and message ads
- • Lead‑gen forms and funnel alignment
- • Account‑based and role‑based targeting
How campaigns work in practice
Paid advertising campaigns are structured to amplify messaging, match anonymous visitors to known profiles, and re‑engage audiences across platforms aligned to campaign objectives.
Also includes
Activate paid media with confidence
Speak with D&A Services about building paid advertising programmes designed for UK and European technology buyers.
Discuss paid advertising